JEREMIAH,BENATICT TERESIA EFFECT OF PRODUCT BRANDING STRATEGIES ON PERFORMANCE OF BAKERY BUSINESS UNITS OF SUPERMARKETS IN KISII TOWN,KENYA - Kisii Kisii University 2023 - 80pages INCLUDES BIBLIOGRAPHICAL REFENCES AND INDEX Subjects--Topical Terms: 1.BRAND LOYALTY-KENYA-KISII LC Class. No.: THE HF 5415.3 .K4 B462 2023 C.1