TY - BOOK AU - CHARTERED INSTITUTE OF MARKETING TI - CHARTERED POSTGRADUATE DIPLOMA IN MARKETING:STUDY TEXT:MARKETING LEADERSHIP AND PLANNING SN - 978-1-4453-9151-9 AV - HF 5636 .C443 2012 PY - 2013/// CY - LONDON PB - THE CHARTED INSTITUTE OF MARKETING KW - Marketing N1 - INCLUDES INDEX ER -