TY - BOOK AU - HORER WAYNE D TI - CONSUMER BEHAVIOUR SN - 978-0-618-64372-1 AV - HF 5415.32 .H69 2007 C.1 PY - 2007/// CY - BOSTON PB - HOUGHTON MIFFLIN COMAPNY KW - CONSUMER BEHAVIOUR N1 - INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX ER -