MCCARTHY, E. JEROME <br/><br/>
BASIC MARKETING  A MANAGERRIAL APPROACH 

 - 4TH EDITION  
 - ONTARIO   RICHARD D.IRWIN   1971 
 - XXII, 884P, 
<br/><br/> INCLUDES INDEX 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING