TY  - BOOK
AU  - DOCTOROFF,TOM
TI  - TWITTER IS NOT A STRATEGY: REDISCOVERING THE ART OF BRAND MARKETING
SN  - 978-1-137-27930-0
AV  - HF 5415.1255 .D63 
PY  - 2014///
CY  - NEW YORK
PB  - PALGRAVE MACMILLAN
KW  - Branding (Marketing) Internet marketing. Internet advertising. Brand name products
N1  - INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
ER  -