SMITH,P.R. <br/><br/>
MARKETING COMMUNICATIONS  AN INTEGRATED APPROACH 

 - 3RD.ED. 
 - NEW DELHI  KOGAN PAGE  2003 
 - xvi,640P. 
<br/><br/> INCLUDES INDEX 
<br/><br/><label>ISBN: </label>81-7554-233-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.122 .S76 2003