BURNETT,JOHN <br/><br/>
INTRODUCTION TO MARKETING COMMUNICATION  AN INTERGRATED APPROACH 

 - NEW JERSEY  PRENTICE HALL  1998 
 - xxxv,659p.:ill. 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-13-269085-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Communication in marketing. Advertising campaigns.
<br/><br/><label>LC Class. No.: </label>HF 5415.123 .B87