TY  - BOOK
AU  - BURNETT,JOHN
AU  - MORIARTY,SANDRA 
TI  - INTRODUCTION TO MARKETING COMMUNICATION: AN INTERGRATED APPROACH
SN  - 0-13-269085-3
AV  - HF 5415.123 .B87  
PY  - 1998///
CY  - NEW JERSEY
PB  - PRENTICE HALL
KW  -  Communication in marketing. Advertising campaigns
N1  - includes bibliographical references and index
ER  -