PALMER,DEAN <br/><br/>
PRINCIPLES OF MARKETING 

 - 2ND.ED. 
 - CINCINNATI,OH  SOUTH-WESTERN PUBLISHINF CO  1991 
 - vii,408p. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0-538-60437-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 .P35 1991