TY  - BOOK
AU  - PALMER,DEAN
AU  - STULL,WILLIAM A.
TI  - PRINCIPLES OF MARKETING
SN  - 0-538-60437-9
AV  - HF 5415 .P35 1991 
PY  - 1991///
CY  - CINCINNATI,OH
PB  - SOUTH-WESTERN PUBLISHINF CO
KW  - Marketing
N1  - includes index
ER  -