GUILTINAN,JOSEPH P. <br/><br/>
CASES IN MARKETING MANAGEMENT 

 - NEW YORK  McGRAW-HILL,INC  1991 
 - xii,435p. 
<br/><br/><label>ISBN: </label>0-07-048947-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies. Marketing--Decision making--Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .E85 1991