TY  - BOOK
AU  - GUILTINAN,JOSEPH P.
AU  - PAUL,GORDON W.
TI  - CASES IN MARKETING MANAGEMENT
SN  - 0-07-048947-5
AV  - HF 5415.13 .E85 1991 
PY  - 1991///
CY  - NEW YORK
PB  - McGRAW-HILL,INC
KW  - Marketing--Management--Case studies. Marketing--Decision making--Case studies
ER  -