McCARTHY,JEROME E. <br/><br/>
APPLICATIONS IN BASIC MARKETING  CLIPPINGS FROM THE POPULAR BUSINESS PRESS 

 - BURR RIDGE  IRWIN  1994 
 - vii226p. 
<br/><br/> includes bibliographical references 
<br/><br/><label>ISBN: </label>0-256-16644-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Periodicals. Marketing--Management--Periodicals.
<br/><br/><label>LC Class. No.: </label>HF 5415 .M33 1994