TY  - BOOK
AU  - McCARTHY,JEROME E.
AU  - PERREAULT,WILLIAM D.
TI  - APPLICATIONS IN BASIC MARKETING: CLIPPINGS FROM THE POPULAR BUSINESS PRESS
SN  - 0-256-16644-7
AV  - HF 5415 .M33 1994 
PY  - 1994///
CY  - BURR RIDGE
PB  - IRWIN
KW  - Marketing--Periodicals. Marketing--Management--Periodicals
N1  - includes bibliographical references
ER  -