KOTLER,PHILIP <br/><br/>
PRINCIPLES OF MARKETING 

 - 14TH.ED. 
 - BOSTON  PEARSON  2103 
 - 136P. 
<br/><br/> INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX 
<br/><br/><label>ISBN: </label>978-0-273-77982-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 .K68 2013