JEFKINS,FRANK <br/><br/>
MODERN MARKETING 

 - 3RD.ED. 
 -  THE M & E HANDBOOK   1993 
 - x,339P. 
<br/><br/> INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX 
<br/><br/><label>ISBN: </label>0-7121-0853-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 .J44 1993