TY  - BOOK
AU  - JEFKINS,FRANK
TI  - MODERN MARKETING
SN  - 0-7121-0853-X
AV  - HF 5415 .J44 1993 
PY  - 1993///
PB  - THE M & E HANDBOOK 
KW  - Marketing
N1  - INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
ER  -