TY - BOOK AU - HESKETH,PHILIP TI - HOW TO PERSUADE AND INFLUENCE PEOPLE: POWERFUL TECHNIQUES TO GET YOUR OWN WAY MORE OFTEN SN - 978-0-857-08042-4 AV - HM 1196 .H47 2010 PY - 2010/// CY - WEST SUSSEX PB - CAPSTONE KW - PERSUASION: INFLUENCE (PSYCHOLOGY): INTERPERSONAL COMMUNICATION ER -