SVEND HOLLENSEN <br/><br/>
MARKETING MANAGEMENT :A RELATIONSHIP APPROACH 

 - NEWYORK  PRENTICE HALL  2002 
 - X,787 
<br/><br/> INCLUDES AN INDEX 
<br/><br/><label>ISBN: </label>9780273643784 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Relationship marketing. Marketing--Management. Relationship marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.55.H65 2002