TY  - BOOK
AU  - SVEND HOLLENSEN
TI  - MARKETING MANAGEMENT :A RELATIONSHIP APPROACH
SN  - 9780273643784
AV  - HF5415.55.H65 2002 
PY  - 2002///
CY  - NEWYORK
PB  - PRENTICE HALL
KW  -  Relationship marketing. Marketing--Management. Relationship marketing--Case studies
N1  - INCLUDES AN INDEX
ER  -