TY - BOOK AU - SHIH,CLARA TI - THE FACEBOOK ERA: TAPPING ONLINE SOCIAL NETWORKS TO MARKET,SELL,AND INNOVATE SN - 978-0-13-708512-5 AV - HD 30.37 .S55 PY - 2011/// CY - UPPER SADDLE RIVER,NJ PB - PRENTICE HALL KW - Facebook (Electronic resource) Business enterprises--Computer networks. Online social networks N1 - INCLUDES BIBLIOGRAPHICAL REFERENCES ER -