TY  - BOOK
AU  - CONLEY,CHIP
AU  - FRIEDENWALD-FISHMAN,ERIC
TI  - MARKETING THAT MATTERS: 10 PRACTICES TO PROFIT YOUR BUSINESS AND CHANGE THE WORLD
SN  - 978-1-57675-383-5
AV  - HF 5414 .C66 2006  
CY  - SAN FRANSCO
PB  - BERRETT-KOEHLER PUB;LISHER,INC.
KW  - Social marketing. Social responsibility of business
N1  - INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
ER  -