TY - BOOK AU - HARVARD BUSINESS SCHOOL PRESS TI - HARVARD BUSINESS ESSENTIALS: MARKETER'S TOOLKIT: THE 10 STRATEGIES YOU NEED TO SUCCEED SN - 978-1-59139-762-5 AV - HF 5415 .H37 PY - 2006/// CY - BOSTON PB - HARVARD BUSINESS SCHOOL PRESS KW - Harvard business essentials Harvard business essentials series N1 - INCLUDES BIBLIOGRAPHICAL REFENCES AND INDEX ER -