TY - BOOK AU - GODIN SETH TI - PERMISSION MARKETING: TURNING STRANGERS INTO FRIENDS, AND FRIENDS INTO CUSTOMERS SN - 978-0-684-85636-0 AV - HF 5415.5 .G63 1999 C.1 PY - 1999/// CY - NEW YORK PB - SIMON AND SCHUSTER KW - RELATIONSHIP MARKETING N1 - INCLUDES INDEX ER -