SMITH SHAUN MANAGING THE CUSTOMER EXPERIENCE: TURNING CUSTOMERS INTO ADVOCATES - LONDON PRENTICE HALL 2002 - XVI, 254P. INCLUDES INDEX ISBN: 0 273 66195 7 Subjects--Topical Terms: 1. Customer relations. 2 Relationship marketing. 3. Customer loyalty. LC Class. No.: HF 4515.5 .S65 2002 / C.1