TY - BOOK AU - RAMASWAMY VENKAT AU - I. GOUILLART, FRANCIS TI - THE POWER OF CO-CREATION: BUILD IT WITH THEM TO BOOST GROWTH, PRODUCTIVITY, AND PROFITS SN - 978-1-4391-8104-1 AV - HD 53 .R36 2010 C.2 PY - 2010/// CY - NEW YORK PB - FREE PRESS KW - 1. CREATIVE ABILITY IN BUSINESS 2. BUSINESS NETWORKS 3. INTERORGANIZATIONAL RELATIONS N1 - INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX ER -