RUST, ROLAND T. <br/><br/>
DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY 

 - NEWYORK  THE FREE  PRESS  2000 
 - XII, 292 P. 
<br/><br/> INCLUDES INDEX 
<br/><br/><label>ISBN: </label>978-0-684-86466-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Customer services. 2. Customer relations.3.  Marketing. 4. Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF 5415.5   .R87 2000  / C.1