TY  - BOOK
AU  - RUST, ROLAND T.
AU  - I. VALARIE A. ZEITHAMI  II. KATHERINE N. LEMON
TI  - DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY
SN  - 978-0-684-86466-2
AV  - HF 5415.5   .R87 2000 C.1
PY  - 2000///
CY  - NEWYORK
PB  - THE FREE  PRESS
KW  - 1. Customer services. 2. Customer relations.3.  Marketing. 4. Strategic planning
N1  - INCLUDES INDEX
ER  -