TY - BOOK AU - FADER PETER TI - CUSTOMER CENTRICITY: FOCUS ON THE RIGHT CUSTOMERS FOR STRATEGIC ADVANTAGE SN - 978-1-61363-016-7 AV - HF 5415.5 .F33 2012 2012 PY - 2012/// CY - PHILADELPHIA PB - WHARTON DIGITAL PRESS KW - 1. Customer relations--Management N1 - INCLUDES INDEX ER -