TY - BOOK AU - DRAKE SUSAN M. AU - I. GULMAN MICHELLE J. II. ROBERTS SARA TI - LIGHT THEIR FIRE: USING INTERNAL MARKETING TO IGNITE EMPLOYEE PERFORMANCE AND WOW YOUR CUSTOMERS SN - 978160714981 AV - HF 5549.5 .M63 D73 2005 C.1 PY - 2005/// CY - USA PB - DEARBORN TRADE PUBLISHING KW - 1. Employee motivation. 2. Communication in personnel management. 3. Organizational effectiveness N1 - INCLUDES INDEX ER -