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MEASURE WHAT MATTERS:ONLINE TOOLS FOR UNDERSTANDING CUSTOMERS, SOCIAL MEDIA, ENGAGEMENT AND KEY RELATIONSHIPS 

 - NEW  JERSEY,  JOHN WILEY & SONS, INC.  2011 
 - XX, 252 P, ILL 
<br/><br/> INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX 
<br/><br/><label>ISBN: </label>978-0-470-92010-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Academic theses, BUSINESS & ECONOMICS, Public Relations, Customer services Research
<br/><br/><label>LC Class. No.: </label>HF 5415.5 .P 35 2011