TY  - BOOK
AU  - 1
AU  - PAINE KATIE DELAHAYE
TI  - MEASURE WHAT MATTERS:ONLINE TOOLS FOR UNDERSTANDING CUSTOMERS, SOCIAL MEDIA, ENGAGEMENT AND KEY RELATIONSHIPS
SN  - 978-0-470-92010-7
AV  - HF 5415.5 .P 35 2011 
PY  - 2011///
CY  - NEW  JERSEY
PB  - JOHN WILEY & SONS, INC.
KW  -  Academic theses, BUSINESS & ECONOMICS, Public Relations, Customer services Research
N1  - INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
ER  -