TY  - BOOK
AU  - KOTLER PHILIP
AU  - I. STEVENS J. ROBERT II. SHALOWITZ
TI  - STRATEGIC  MARKETING FOR HEALTH CARE ORGANIZATIONS: BUILDING A CUSTOMER-DRIVEN HEALTH  SYSTEM
SN  - 978-1-118-35583-1
AV  - RA 410. 56 .K68 2021 C.1
CY  - SAN FRANCISCO
PB  - JOSSEY-BASS
KW  - 1. Marketing of Health Services--methods 2. Consumer Behavior  United States
N1  - INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
ER  -