TY  - BOOK
AU  - OLE NAEKU, ERIC SIMEL
TI  - CUSTOMERS' PERCEPTION OF BRAND PERSONALITY
AV  - THE 5415.33 .K4 O44 2006  
PY  - 2006///
CY  - KISII
PB  - KISII UNIVERSITY
N1  - INCLUDES REFERENCES AND APPENDICES
ER  -