CHERUIYOT, BELLA KIPKORIR EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN ENHANCING CUSTOMER SATSFACTION IN THE TELECOMMUNICATION INDUSTRY. CASE STUDY OF SAFARICOM LIMITED, ELDORET. - KISII KISII UNIVERSITY 2014 - X, 64P. INCLUDES REFENCES AND APPENDIX LC Class. No.: THE HF 5415.5 .C354 2014 / C.1