TY - BOOK AU - RATUMO JOHN KIMONGE TI - AN ASSESSMENT OF THE EFFECTIVENESS OF STRATEGICMARKETING IN INCREASING SALES VOLUME: A STUDY OF SELECTED SUPERMARKETS KISII IN KISII COUNTY,KENYA AV - THE:HF 5415.13.K56 2012 PY - 2012/// CY - KENYA PB - EGERTON UNIVERSITY ER -