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  <titleInfo>
    <title>ASSESSMENT OF THE FACTORS INFLUENCING THE CHOICE OF DISTRIBUTION CHANNELS</title>
    <subTitle>A CASE STUDY OF KISII BOTTLERS LIMITED</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart> KIPROTICH, NGENO OBADIAH</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">KISII UNIVERSITY</placeTerm>
    </place>
    <publisher>KISII UNIVERSITY PRESS</publisher>
    <dateIssued>2012</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>XI, 26 P,  ILL;</extent>
  </physicalDescription>
  <note>INCLUDES BIBLIOGRAPICAL REFERENCES</note>
  <subject>
    <topic>Marketing &amp; distribution</topic>
  </subject>
  <classification authority="lcc">RES HF 5415.I29 .K 57 2012 1</classification>
  <recordInfo>
    <recordCreationDate encoding="marc">250709</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250903145831.0</recordChangeDate>
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