TY - BOOK AU - KIPROTICH, NGENO OBADIAH TI - ASSESSMENT OF THE FACTORS INFLUENCING THE CHOICE OF DISTRIBUTION CHANNELS: : A CASE STUDY OF KISII BOTTLERS LIMITED AV - RES HF 5415.I29 .K 57 2012 1 PY - 2012///, CY - KISII UNIVERSITY PB - KISII UNIVERSITY PRESS KW - Marketing & distribution N1 - INCLUDES BIBLIOGRAPICAL REFERENCES ER -