@book{215876,
	author = { SEMENIK, RICHARD J. and 1. ALLEN, CHRIS 2. O'GUINN, THOMAS C. 3. KAUFMANN,HANS RUDIGER},
	title = {ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH},
	publisher = {SOUTH-WESTERN CENGAGE LEARNING},
	year = {2012},
	address = {AUSTRALIA},
	edition = {6},
	note = {INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX}
}