SEMENIK, RICHARD J. <br/><br/>
ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH 

 - 6 
 - AUSTRALIA  SOUTH-WESTERN CENGAGE LEARNING  2012 
 - XLI,710P.:ILL 
<br/><br/> INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX 
<br/><br/><label>ISBN: </label>978-0-538-47986-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. ADVERTISING 2. SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF 5823 .A38 2012