TY  - BOOK
AU  -  SEMENIK, RICHARD J.
AU  - 1. ALLEN, CHRIS 2. O'GUINN, THOMAS C. 3. KAUFMANN,HANS RUDIGER
TI  - ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH
SN  - 978-0-538-47986-8
AV  - HF 5823 .A38 2012 
PY  - 2012///
CY  - AUSTRALIA
PB  - SOUTH-WESTERN CENGAGE LEARNING
KW  - 1. ADVERTISING 2. SALES PROMOTION
N1  - INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
ER  -