@book{215879,
	author = {DIBB, SALLY and 1. SIMKIN, LYNDON 2. PRIDE, WILLIAM M.},
	title = {MARKETING: CONCEPTS AND STRATEGIES},
	publisher = {CENGAGE LEARNING EMEA},
	year = {2012},
	address = {UNITED KINGDOM},
	edition = {6},
	note = {INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX}
}