TY  - BOOK
AU  - DIBB, SALLY
AU  - 1. SIMKIN, LYNDON 2. PRIDE, WILLIAM M.
TI  - MARKETING: CONCEPTS AND STRATEGIES
SN  - 978-1-4080-3214-5
AV  - HF 5415 .M37 2012 
PY  - 2012///
CY  - UNITED KINGDOM
PB  - CENGAGE LEARNING EMEA
KW  - MARKETING
N1  - INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
ER  -