@book{215891,
	author = {BABIN BARRY J. and STEVE D'ALESSANDRO. HUME WINZAR, BEN LOWE, WILLIAM ZIKMUND},
	title = {MARKETING RESEARCH},
	publisher = {CENGAGE},
	year = {2020},
	address = {MELBOURNE},
	edition = {5TH ED.},
	note = {INCLUDES AN INDEX}
}