TY  - BOOK
AU  - BOONE, LOUS E.
AU  - KURTZ, DAVID
TI  - CONTEMPORARY MARKETING
SN  - 978-0-357-03377-7
PY  - 2019///
CY  - NEW YORK
PB  - CENGAGE
KW  - MARKETING
N1  - INCLUDES AN INDEX
ER  -