TY  - BOOK
AU  - KENT, RAY
TI  - MARKETING RESEARCH
SN  - 978-1-84480-327-9
AV  - HF 5415.2 .K46 2007 
PY  - 2007///
CY  - LONDON
PB  - THOMSON LEARNING
KW  - 1. MARKETING-RESEARCH
N1  - INCLUDES INDEX
ER  -