@book{215970,
	author = {O'GUINN, THOMAS CLAYTON   and ALLEN, CHRIS T.  },
	title = {ADVERTISING AND INTEGRATED BRAND PROMOTION },
	publisher = {CENGAGE LEARNING },
	year = { 2015},
	address = {UNITED STATES},
	edition = {7},
	note = {INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX}
}