O'GUINN, THOMAS CLAYTON   <br/><br/>
ADVERTISING AND INTEGRATED BRAND PROMOTION  

 - 7 
 - UNITED STATES  CENGAGE LEARNING    2015 
 - XX, 407P.:ILL 
<br/><br/> INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX 
<br/><br/><label>ISBN: </label>978-1-285-75844-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1.	ADVERTISING 2.	ADVERTISING MEDIA PLANNING
<br/><br/><label>LC Class. No.: </label>HF 5821 .A38 2015