TY  - BOOK
AU  - O'GUINN, THOMAS CLAYTON  
AU  - ALLEN, CHRIS T.  
TI  - ADVERTISING AND INTEGRATED BRAND PROMOTION 
SN  - 978-1-285-75844-2
AV  - HF 5821 .A38 2015 
PY  - 2015///
CY  - UNITED STATES
PB  - CENGAGE LEARNING 
KW  - 1.	ADVERTISING 2.	ADVERTISING MEDIA PLANNING
N1  - INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX
ER  -