LAMB, CHARLES W. <br/><br/>
MKTG  

 - 8 
 - MASON, OH   SOUTH-WESTERN ; CENGAGE LEARNING   2015 
 - XIII,420P.:ILL 
<br/><br/> INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX 
<br/><br/><label>ISBN: </label>978-1-285-43262-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .L36 2015